The Blog

Parler’s New Serverless Architecture

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(Full credit to Alice Goldfuss for the absolutely incredible title.) So, AWS booted Parler off of their service on the grounds that “calling for the assassination of elected officials was well outside the bounds of AWS’s acceptable use policy,” and half of the internet is suddenly an expert on reverse cloud migrations. I’m going to […]

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Why Your AWS Bill is Likely a Product of 2-Pizza Teams

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How AWS makes its billions — $13 billion in operating income in 2020 alone — to support the bulk of Amazon’s net income is a question that stumps the public. To shine some light on the topic, CNBC’s Jordan Novet published an article on AWS’ estimated margins on a per-service basis. Amazon obviously isn’t publishing […]

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(Most) SaaS Cost Tools Suck

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Periodically I get someone excited to talk to me about their new AWS bill optimization tool. This is the shorthand “cheat sheet” that addresses how I think about these things. It looks like you’re building a SaaS tool to manage AWS cost optimization. I don’t think it will work. Here’s why I don’t think it […]

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Hey AWS, You’re Missing Forrest for the Trees

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The cloud wars are getting a lot more interesting this week. A Cloud Guru’s senior director of content and community, AWS Serverless Hero, and friend of this newsletter (“Aaaah! DON’T CALL ME THAT! DON’T EVER CALL ME THAT!”) Forrest Brazeal has announced that he’s accepted a role as Google Cloud’s head of content. This has […]

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How to Effectively Interview for Work with a Portfolio Site

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If you’ve taken the Cloud Resume Challenge, it’s reasonable to assume that you’re looking to start a career in the world of cloud computing. Congratulations or condolences, to your preference. There’s a good chance that in hopes of snaring your next great job, you’ve built a portfolio website on top of AWS to show off […]

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The Next Million Cloud Customers

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Not all cloud customers are the same, but there seems to be a lack of awareness of this in the industry. Let me sketch out two customer personas for you. Customer A is a SaaS company. They run their environment on the cloud in some way: Perhaps it’s all-in-on one provider, perhaps it’s multi-cloud (which […]

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re:Imagining AWS re:Invent

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As far as conferences go, AWS re:Invent is certainly notable. It’s the absolute center of the Cloud World for a week each year in Las Vegas. But given the physical and virtual split for this year’s conference, I started mulling over: What is re:Invent at its heart? AWS calls re:Invent an “educational conference.” Given how […]

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Kinesis vs. Kafka: Which Stream Processor Comes Out on Top?

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Data processing pipelines have ever-growing requirements for speed and throughput. It’s no longer enough to store data and save it to batch processing at some future time. We need to be able to process data in real time to make snap decisions and get immediate insights.

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